Visit the Pike Place Fish Market in Seattle and you'll immediately understand the "Fish" philosophy. You'll see fish flying through the air between pairs of fishmongers, especially skilled at throwing and catching fish in creative ways. Some-times customers try their hand at catching fish. You'll hear laughter from everyone - sellers, buyers, and numerous onlookers. This team of fishmongers transformed their routine jobs into an exciting and inspirational culture by adding some fun into their daily operations.
The "fun" philosophy of the Seattle fishmongers is disseminated worldwide. "Fish: A remarkable way to boost morale and improve results," by Stephen C. Lundin is the story of a fictional company that transformed itself by applying lessons learned from Seattle's Pike Place Fish Market. The story has evolved into "Fish Tales" - a book and audio series featuring dozens of real-life examples of companies that increased morale and productivity and decreased burnout and turnover by adopting the "Fish" philosophy.