Peter Sandman, perhaps the world's most renown risk communicator, knows something about how to communicate risks to teenagers. It may be his greatest feat.
He tells this story: "When my eldest daughter had just gotten her driver's license, and she was driving alone for the first time, I said, 'Look, you're a new driver, you're an inexperienced driver, you're not a very safe driver. You have to make safety your top priority. And all other considerations should give way to safety.'