In El Paso, Texas, efforts to reduce worker injuries and deaths have moved from work sites and training rooms to public streets.
Four groups have joined together to mount a billboard campaign promoting workplace safety, according to the El Paso Times. The billboards, many of which are in Spanish, show a young girl gazing out a window next to this text: "Ellos esperan que llegues a casa sano y salvo ... y nosotros tambien." The English version reads: "They expect you to come home safely. So do we."