Who's responsible? Most consumers can't name companies
According to the fourth annual Corporate Social Responsibility (CSR) Monitor survey of over 21,000 consumers, shareholders and corporate employees in 21 countries, significant proportions of people in most countries are unable to name a socially responsible company.
People have a difficult time naming socially responsible companies despite consistently high expectations for companies to be socially responsible, strong interest in learning more about corporate social performance, and high levels of consumer activism around corporate social responsibility.