It's a white-hot topic in the American press, what with the spread of "infectious greed" that Fed Chairman Alan Greenspan talks about. But Europe is further along in trying to more broadly persuade companies to do the right thing, not only with accounting procedures, but in matters of environmental health and safety.
Question is: How do you pull this off? The European Commission recently rejected using regulations to prod corporate social responsibility (CSR) in its newly published white paper on the subject.