What’s the most useful content you can post on your web site to attract safety products buyers and keep ’em coming back?
Don’t be overly commercial. That’s the message from ISHN’s recent study of 320 subscribers, conducted to help marketers learn how safety shoppers use the Internet in 2006.
Safety product purchasers come to vendors’ sites looking for resources, according to the study. The top three features that visitors find useful: links to expert safety resources (63 percent), technical articles (58 percent), and regulatory updates — OSHA, NIOSH, NFPA, ANSI, ASTM, etc. (56 percent).