U.S. consumer confidence plummeted to all-time depths in December, according to The Conference Board.
Some stunner, eh?
The index of consumer confidence includes consumers’ assessment of current economic conditions, and consumer expectations for the economy in the next six months.
And confidence hasn’t bottomed out yet, according to Lynn Franco, director of The Conference Board Consumer Research Center. The confidence index bears close watching in the coming months for signs that attitudes have reached their nadir, said Franco.
What if you had a safety confidence index for your workplace?
Based on your employees’ current assessment of your safety program, and their expectations for improving or deteriorating safety conditions at your workplace during the first half of 2008, what would your score be?
Is there a parallel between all-time low consumer confidence in economic recovery and worker confidence in their company’s safety commitment and performance?
A safety confidence index could include a dashboard of metrics. You could measure: