Ergodyne’s Lindsay Votel Herda, Senior Communications Specialist, was recently named one of the 2012 “Women to Watch” in the May issue of the Minneapolis / St. Paul Business Journal. Recipients of this award were determined based on professional achievements and leadership qualities.
At Ergodyne, Lindsay manages advertising, public relations and the overall Tenacious Nation campaign, including the Tenacious Tester program for end users of Ergodyne gear; Team Tenacious for corporate sponsorships; and Tenacious Giving for charitable and product donations. As stated in the article, after two years on the job, Lindsay's efforts have resulted in a 415 percent increase in unpaid media coverage and a 371 percent increase in media impressions.
“It is not often that one encounters someone as positive and hardworking as Lindsay. She embraces her co-workers and seeks to bring out and utilize the best qualities in each of them,” said Nellie Nakasone, Marketing Intern at Ergodyne who originated the nomination.