Can anyone recommend a carbon monoxide detector that is not affected by an atmosphere with hydrogen?” “What applications do you have for monitoring very low PPM levels of methane?” These are not quotes from customer service calls. Instead, they are two recent posts found in the “Gas Detection Systems Professionals” group on LinkedIn.
By now, there’s no question that social media has changed the way we do business. Posts like these have marketers and public relations professionals in nearly every industry scrambling to develop social strategies that will put them on the social media map. And while many companies have seen positive results such as increased sales or more qualified recruits, some are still questioning how social media fits into their business model.