Gateway Safety launches new website featuring interactive, product-centric design
In coordination with the 100th anniversary of the National Safety Council, Gateway Safety has launched a new website at www.GatewaySafety.com. The site is heavily focused on the company’s products, presenting them in a clear, easy-to-navigate format. Visitors will enjoy a very personal, interactive experience that offers several different paths and options to obtain information on safety products in the Eye, Head + Face, Hearing, and Respiratory Protection categories. Each individual product page displays the unique features and benefits of Gateway Safety’s products in a hands-on, rollover format.
“We looked at which areas generated the most traffic on our previous site and what trends were most successful,” explains Katie Mielcarek, Marketing Coordinator at Gateway Safety, who led the redesign effort. “We also gathered valuable input from customers and users of the site and incorporated these ideas into the new design.”