Werner Co., the world leader in the manufacturing and distribution of ladders and climbing equipment, today launched an online ratings and review program designed to better help customers select and purchase the right climbing products for their needs. Consumers are now able to provide real-time feedback and reviews of Werner’s products on both the company’s and retail partners’ websites, including Lowe’s, Home Depot and Grainger.
The new ratings and reviews functionality on Werner’s website allows consumers to rate each Werner product based on durability, features and value as well as assign an overall rating for the specific product. End users will be able to search reviews by product and sort by the highest/lowest rating or by top contributors. In addition, profile information provided by each person posting a review—including level of expertise, industry specialty, gender and home ownership status—will help consumers assess the applicability of content to their own purchase requirements. In effect, the Werner website now facilitates conversations between end-users who are sharing their product experiences and those who are reading those opinions to make more informed decisions.