NY’s Bloomberg takes aim at hearing loss from ear buds
iPods can reach noise level of jet airplanes
In an effort to head off hearing loss – particularly among young people -- New York Mayor Michael Bloomberg has launched a quarter-million dollar effort to warn of the dangers of using personal listening devices (PLDs) at high volumes.
The Hearing Loss Prevention Media Campaign is using social media and focus groups to alert its target audience to the risk of losing their hearing from the improper use of ear buds and other PLDs.