Consider you work for an organization that shows record-low injuries for the current year. Perhaps you’ve even reached zero or “injury free.” What language do you use to designate this notable achievement? In other words, what social labels do you attach to this accomplishment? Do you label the organization “Best in Class”?
Do you give the leaders of this organization a social label that reflects their preeminent success at helping their organization move from good to great in safety? Do you use terms “first-rate,” “exceptional,” “superior,” “extraordinary,” “world-class,” “champion” or “premier” to refer to the low injury rate facilitated by the efforts of these individuals?