Content for the 2014 IGA Glove Symposium was sculpted from direct feedback and survey results of those who attended last year’s conference. Every member and every attendee has a voice in the direction of our industry.
What determines where and how you advertise? What are the best resources? Are there other options available? Are you investing too much or too little in strategies, hoping to increase your revenue? How do we accurately analyze our market, factoring that many within our industry are
privately owned?