In light of recent news stories showing a strong link between the consumption of sugary drinks and obesity, the collaboration announced this week between the Alliance for a Healthier Generation and the American Beverage Association (ABA) may come as a surprise to some people.
The goal of the Alliance for a Healthier Generation is to reduce the prevalence of childhood obesity and to empower kids to develop lifelong, healthy habits. The goal of soda manufacturers and distributors is to, well, sell soda.