2020 is 5+ years away. What’s your company’s plan for a world going exponentially digital? Our personal shopping and education starts with Google or Amazon. YouTube currently uploads 20 hours of new video clips per minute: and increasing! Our kids (and many globally) learn whatever they want to on their mobile devices. In poor countries, they then use social media to organize protest-riots.
Our customers now get their product education on line. Along the way, they also discover alternatives — suppliers, availability and prices — before they call us. What will your Reps talk about in 2020?