When selling safety products, it is extremely important for distributors to be considered “trusted advisers” to customers.  Fifty-three percent of B2B customers strongly agree that their supplier is a trusted adviser.

B2B e-commerce sales in the U.S. will grow from $780 billion in 2015 to an estimated $1.1 trillion in 2020, according to Forrester Research’s “U.S. B2B E-Commerce Forecast: 2015 to 2020” report released earlier this year.

Customers who visit AmazonSupply are now redirected to Amazon.com. Amazon Business combines selection, convenience and value with new features and benefits that address the needs of businesses of all sizes.

The barriers to entry for creating a distributor e-commerce site are dropping rapidly.

Here are seven ways that B2B marketers need to think more like brand marketers