The dark, misty highway made the digital boards hard to ignore. They are also visible from a greater distance. You notice them sooner. Which of course is the point of outdoor advertising. But I thought, this seems like another form of distracted driving.
The new LIGHTNING LED Message Sign from Information Station Specialists makes it possible to reach motorists and pedestrians with important messages quickly. This new “ultra- portable” sign is capable of being positioned in locations where trailer-mounted LED signs cannot, due to its compact size and unique capabilities: