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We do what we do to obtain, avoid, or escape certain consequences. Consequences we work to obtain are termed "positive reinforcers." Consequences we attempt to avoid are "negative reinforcers."
It wasn’t until recently that we started understanding that people with different personalities tend to naturally pay more attention to safety attributes like work environment, people, equipment, processes, etc. based on their personality tendencies.
Behavior is not right or wrong, good or bad. It just is. It is neutral. Approach behaviors with the dispassionate, objective view of a scientist. Not with emotions.
Behavior-Based Safety (BBS) is the application of behavioral psychology to improve safety in the workplace. The aim is to change behaviors that cause incidents and promote behaviors that are efficient and safe.
How do people get to a point where they fear safety? How can something like a checklist or an SOP or a safety manager create fear? Our body is equipped with automatic protective wiring that reacts to scary stimuli with a fear response.
You would think if workers knew how little electricity it takes to kill someone, they would be more cautious around energized equipment and other electrical hazards. But among most electrical workers there exists the old “it can’t happen to me” attitude of complacency.