Sustainability can mean different things to different people. Even within the same organization, people don’t always share the same definition. Until recently, corporate sustainability was about ensuring longevity of business relationships and continuing upward growth trends. Now it’s all about collaborating with your business partners and sharing measurable goals.
A recent Grant Thornton LLP survey of food and beverage companies found that manufacturers are significantly ahead of distributors and retailers at the sustainability game. In fact, while 44% of surveyed retailers reported not even being sure if their suppliers were sustainable, 80% of manufacturers believe their customers expect a sustainability focus. Even more, 80% consider it critical to their growth.