B2B marketing goes mobile, emphasizes content and adopts a new mindset
B2B e-commerce sales in the U.S. will grow from $780 billion in 2015 to an estimated $1.1 trillion in 2020, according to Forrester Research’s “U.S. B2B E-Commerce Forecast: 2015 to 2020” report released earlier this year. Growth will be driven by business buyers purchasing more products and services online, plus better e-commerce technology.
According to the report, e-commerce will make up 12.1 percent of all B2B sales in the U.S. in the next five years, up from 9.3 percent in 2015.