Wiley X® eyewear makes an open-and-shut case for boosting optical sales
Convenient sales and demonstration tool a cornerstone in building new profit center
Premium performance sunglass manufacturer Wiley X® Eyewear has unveiled a new Sample Case specially designed for professionals in the optical and safety eyewear markets.
Fashioned from soft, yet durable fabric and featuring both a handle and comfortable shoulder strap, this new case is the ideal way for optical professionals to “show and sell” the Wiley X performance sunwear and safety message to commercial and industrial employers. This case is part of a comprehensive effort by Wiley X to promote the importance of proven eye protection and minimizing on-the-job eye injuries that cost companies millions in down time and medical expenses. Tools like this and Wiley X’s recently launched “Blue Print for Success” program are not only spreading the word about eye safety, they are helping eyecare professionals increase profits by serving a largely untapped market.