Landmark ad campaign yields almost 200,000 more calls to state quitlines after 12 weeks
The "Tips From Former Smokers" national ad campaign has generated almost 200,000 additional calls to 1-800-QUIT-NOW, a portal that links callers to their state quitlines, and more than 400,000 additional unique visitors to www.smokefree.gov, a federal website designed to help people quit smoking, the Centers for Disease Control and Prevention announced recently.
The CDC said the 12-week campaign, which began March 19 and ended on June 10, is on track to surpass the goal of generating at least 500,000 quit attempts, and 50,000 successful, long-term quits.