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The forces of sustainable consciousness and resource scarcity are making environmental responsibility a necessity, not just a strategy, for major corporations.
It is becoming increasingly difficult to simply re-brand products to be green as the public gradually becomes more wary of “greenwashing” and starts to pay attention to corporate responsibility indices, such as Innovest’s 100 Most Sustainable Companies in the World (aka Global 100) or the Dow Jones Sustainability Index.
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