The ISHN Blog


With no new regs, the market will dictate safety's direction

October 5, 2011
KEYWORDS careers / management
/ Print / Reprints /
ShareMore
/ Text Size+
Editor’s Note :It helps in reading this blog to imagine selling safety proposals, projects, investments as selling any other type product/service. OSHA once was holy in safety; now safety must compete in the marketplace of choices. OSHA has long been fresh out of ideas about what new must be done, and long since lost the power to force those ideas on industry.

 

Over the years I have witnessed what seems like countless small business owners who have great products and great enthusiasm for their products and businesses.

What so many fail to acknowledge is that THE MARKET IS HOLY.  

What does that mean?

It means that you can think, feel and believe whatever you want about what people should do, how they should feel about your products/service or why your mousetrap is the best. The reality is that is archaic thinking left over from an era of when people had fewer choices, minimal access to information (remember the Sears Roebuck catalog) and typically focused on single brands. Today we have more choices than ever before. We have instant access to product details, consumer reviews and even price comparisons all at the click of a mouse and available almost instantaneously.

Well what does all that mean? It means that the MARKET IS HOLY. The market will tell you, assuming you care to listen, what they want in product details, how they expect your marketing $s to be spent, how they expect your return process to work, how they expect your customer service to work and how you should package your products.  

You have the choice Mr. Small / Medium businessman. Will you be customer centric or wonder why your business is struggling while you are continuing to do things your way.

The Market IS HOLY and it tells us what & how they choose to be serviced. 9 times out of 10 if you won't offer them products and services the way they want it they will find someone who does.

Listen to the market, listen to your customer, listen to your customer facing employees about what the MARKET SAYS IS HOLY.

You must login or register in order to post a comment.

STAY CONNECTED

Facebook logo Twitter YouTubeLinkedIn

Multimedia

Videos

Image Galleries

ASSE's Safety 2013 Review

A photo gallery from the Las Vegas Convention Center, where ASSE’s annual professional development conference was held June 24 to 27. All photos courtesy of the American Society of Safety Engineers.

THE MAGAZINE

ISHN Magazine

ishn april 2014 issue cover

2014 April

In this month's issue of ISHN, check out features about safety in the oil and gas industry.

Table Of Contents Subscribe

THE ISHN STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\ISHN\safetyfourth.jpg
Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

More Products

For Distributors Only - January 2014

ISHN0114_FDO_cov.jpgFor Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. CHECK OUT THEJANUAYR 2014 ISSUE OF FDO HERE

ishn infographics

2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.