CDC rolls out new round of powerful anti-smoking PSAs
A brand-new series of emotionally powerful ads kick off the fifth year of the Centers for Disease Control and Prevention’s “Tips From Former Smokers” campaign. The new ads tell moving, personal stories of Americans suffering from smoking-related illnesses, including heart disease, tooth loss, depression, and chronic obstructive pulmonary disease (COPD). Beginning January 25, the ads will run consecutively for 20 weeks on television, radio, billboards, online, and in magazines and newspapers.
In 2015, Tips ads had an immediate and strong impact, showing the campaign’s sustained success since its launch in 2012. When the ads were on the air, about 62 percent more people called the national quitline, 1-800-QUIT-NOW, for free help. Since 2012, Tips ads have generated more than 600,000 additional calls to the toll-free quitline number.