New Chef Wear line from Dickies and Strategic Partners, Inc.
Dickies is introducing a new line of chef wear including shirts, coats, pants and aprons, as part of an expanded partnership with licensee Strategic Partners, Inc. (SPI). Dickies and SPI have a strong partnership producing performance workwear for healthcare professionals and will grow their apparel offerings to include the restaurant and hospitality industry with the introduction of the new line in June 2016.
“Chefs need to concentrate on the kitchen, not the clothing they are wearing,” said Michael Penn, Senior Vice President of Dickies North America International Sales, Licensing and Marketing. “With the proven quality and comfort of SPI product paired with the Dickies legacy of durability and functionality - we are confident our new Dickies chef wear line will deliver exceptional performance benefits to the prep line.”