Fast food ain’t what it used to be. At least that’s what McDonald’s® wants you to believe after taking out a full-page, four-color advertisement in The New York Times in August. How many businesses announce a culture change, a change in values, in an ad in The New York Times? When you’re in the retail business, the hyper-competitive food dining business and your old brand and image carries a lot of baggage, as in an unhealthy menu, well, it makes sense to blast out your new culture and values.
McDonald’s has eliminated artificial preservatives in the iconic Chicken McNuggets, and also in breakfast items including pork sausage patties, omelet-style eggs and scrambled eggs. New buns hit Mickey D restaurants in August that no longer have high fructose corn syrup, including the buns for Big Mac and McChicken sandwiches.