For eyewear, as for the luxury market in general, there has been a major generational change in the consumer base with the arrival of millennials,” reports Bain & Company, one of the world's leading management consulting firms
Bain works with change-oriented executives to help them make better decisions. The consultancy says “millennials accounted for 85 percent of the luxury market’s growth last year and that glasses and sunglasses seem to be trending with them as a hot accessory to compliment personal style.”