During a successful A+A Trade Fair and Conference at the end of October in Dusseldorf, Germany, ISHN sat down in person with first-time Director Lars Wismer to get his thoughts on the event, which featured 2,200 exhibitors from 58 countries. The exhibitors spanned 12 halls with about 62,000 trade visitors from 140 countries attending the event. There was also a dedicated hall just for companies from the United States and Canada. The following is the edited conversation.