Did you happen to see the seven-page special advertising section - "The ROI of Safety" - in the September 12th issue of BusinessWeek?
Finally, someone - in this case the National Safety Council, Liberty Mutual, and ExxonMobil - splurged with a major cash outlay to carry safety's message to an executive audience.
But talk about the "ROI of Safety" and statements like this from the supplement - "An increasing number of CEOs are realizing that investing in safety is a sound business strategy" - are noteworthy for another reason. In 2005, you seldom see safety pitched as a "sound business strategy" with a healthy ROI.
In this edition of ISHN's monthly E-zine, we ask: What happened to the business case for safety?