Wiley X® eyewear supporting National Breast Cancer Awareness Month
Part of year-round effort that includes donating money from sales of Wiley X Lacey™ sunglasses
October is National Breast Cancer Awareness Month (NBCAM), and once again leading protective eyewear manufacturer Wiley X® is doing its part to raise awareness and help fund ongoing research and prevention efforts.
This year marks the 26th October where The Breast Cancer Research Foundation® (BCRF) — working with the support of corporate and individual partners around the world — has shined a much-needed spotlight on this health issue. The BCRF’s goal is to find a cure in our lifetime for this disease that impacts so many women and families around the world. This month-long awareness and education effort is known for its “Pink” creative elements and a global proliferation of the eye-catching color. This is particularly true of BCRF’s trademark Pink Ribbon, a globally recognized icon symbolizing the fight against breast cancer.