During a recent treadmill session at the gym, a commercial caught my eye that featured a construction worker in a high-visibility “safety vest.” I have no recollection what the ad was pitching as all I could think was “that worker isn’t wearing a compliant garment.”
The commercial I saw is just one of many examples of how hi-vis apparel has “arrived” in the U.S. Look around, you’ll see them everywhere — on road construction workers, of course, but also on building contractors, airline and transportation workers, service personnel and law enforcement. They have become almost an iconic part of the image of the worker.