New Grainger ad campaign: From supplies and solutions to service and empathy
Grainger recently launched its new advertising campaign, “Get it. Got it. Good.” The campaign will be featured on national and local radio, display and outdoor, print and online video.
Created by Ogilvy & Mather Chicago, which was named Grainger’s creative and branding agency in March 2013, this unique ad campaign was motivated by a Grainger cornerstone – empathy. As Grainger’s customers are often responsible for managing seemingly unmanageable problems, the new campaign conveys Grainger’s understanding of these complicated issues in a humorous, yet identifiable way.