Self-presentation is an individual’s ability to adjust their personality to fit the occasion. High self-monitors reflect effective actors or politicians in their ability to find the appropriate verbal behavior and emotional expression for a particular setting. Their image or self-presentation is just right for the audience.

 In 1974, the Ph.D. dissertation of Mark Snyder, currently a renowned social psychologist at the University of Minnesota, introduced the “self-monitoring (SM) scale” – a 25-item survey that assesses an individual’s ability to successfully manage and control expressive presentations.