Nanotouch® Materials, the leading provider of green, self-cleaning surfaces, unveils a reimagined brand identity that includes a new name, corporate design, website and overall look and feel for its market-leading line of products.

With the fall and winter seasons approaching, this is a good time for building owners and managers, as well as school and healthcare administrators, to start evaluating their building goals and purchasing practices, especially when it comes to cleaning products.

Maintaining a clean workplace increases productivity and safety. It also decreases the likelihood of adverse, work-related health issues.

A new study finds that 71 percent of Americans now consider the environment when making purchasing decisions. This is up from 66 percent in 2008. The Cone Communications study also found that a majority of Americans (71 percent) regularly read and follow instructions on how to use the “green” products they select, while 66 percent also indicated that they follow instructions on how to dispose of products properly.