Brady has recently launched its mobile site for the transactional website, www.BradyID.com . The mobile site, which can be found at m.bradyid.com, allows individuals to shop for products online via smartphones.

“Since many individuals are now purchasing goods and services through their mobile device, it was essential to provide that outlet to our customers,” says Tammy Vanden Heuvel, Brady’s e-commerce marketing team lead.

Brady’s mobile site is optimized for transactions and allows users to purchase the products and services they need directly from their smartphone. If users type in web address, www.BradyID.com on their mobile device, they will be automatically redirected to m.BradyID.com.

For more information

To shop for Brady’s products on a mobile device, visit m.BradyID.com or visit www.BradyID.com

About Brady:

Brady Corporation (NYSE: BRC) is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people.  Its products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has millions of customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries.  Brady is headquartered in Milwaukee and employs 6,600 people at operations in the Americas, Europe and Asia/Pacific. Brady’s fiscal 2011 sales were approximately $1.3 billion.  More information about Brady Corporation is available at www.bradycorp.com.