- ISHN GLOBAL
- EHS RESEARCH
According to the analysis, fewer than half of 2009’s top releases showed smoking. That was a record low for the 1991-2009 period covered by the researchers.
The study’s authors believe that the more smoking children and teens see in movies, the more likely they are to pick up the habit.
Since 2007, the Motion Picture Association of America has considered the amount of smoking in its ratings system.
Some safety groups, including Smoke Free Movies and SceneSmoking.org, are pushing for an R rating for any movies that include smoking.