Today's News

Public taking interest in CSR reports

May 7, 2004
/ Print / Reprints /
ShareMore
/ Text Size+
Consumers in North America, Europe and Australia are consulting corporate social and environmental reports more commonly than originally thought, reveals a recent international survey conducted by GlobeScan, Inc. (formerly Environics International).

According to the poll, half of the general public in North America, Australia and some parts of Europe say they have either read a corporate social responsibility (CSR) report themselves, briefly looked at one, or heard about one from someone else.

"We did not expect to see that an audience for CSR reports does exist among the general public," says Chris Coulter, director of CSR Research at GlobeScan. "The reports are generally not intended for the general public, but rather for investors, stakeholders and people who are specifically looking for such information."

Coulter also points out that Opinion Leaders — people who are the most likely to be engaged in and speak out on corporate issues — are twice as likely as the general public to say they have looked at a report, suggesting that even more people will be reading these reports in the future.

And among those who are aware of CSR reports, majorities in most countries say that reading or hearing about a report improved their impression of the company, led them to buy the company's products or speak positively about the company to others. According to Coulter, the publication of a CSR report can impact corporate reputation and the bottom line, particularly if reports are tailored for and made available to the general public.

"These corporate social reports are the new corporate communications," says Coulter. "They are becoming an important communication technique for companies in our 'show me' world."

Did you enjoy this article? Click here to subscribe to ISHN.

You must login or register in order to post a comment.

STAY CONNECTED

Facebook logo Twitter YouTubeLinkedIn

Multimedia

Videos

Image Galleries

ASSE's Safety 2013 Review

A photo gallery from the Las Vegas Convention Center, where ASSE’s annual professional development conference was held June 24 to 27. All photos courtesy of the American Society of Safety Engineers.

THE MAGAZINE

ISHN Magazine

ishn april 2014 issue cover

2014 April

In this month's issue of ISHN, check out features about safety in the oil and gas industry.

Table Of Contents Subscribe

THE ISHN STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\ISHN\safetyfourth.jpg
Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

More Products

For Distributors Only - January 2014

ISHN0114_FDO_cov.jpgFor Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. CHECK OUT THEJANUAYR 2014 ISSUE OF FDO HERE

ishn infographics

2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.