When Bryan Johnson and Jim Bacon made their way to Watford City, North Dakota, to see the oil industry boom for themselves, they recognized an opportunity, but it wasn’t working in the oil fields. It was outfitting the people who are working in the oil fields.
The tremendous growth of oil industry activity in the area has created a corresponding demand for flame-resistant (FR) clothing for the thousands of workers being added to company payrolls at a rapid rate. Bacon compares it to a gold rush. “When we first went into that town, it was almost impossible to find a pair of FR jeans or a good pair of boots.”