On a recent vacation, I visited a U.S. Life Saving Service (USLSS) station at Indian River, DE and learned about these dedicated and brave, albeit crazy, “surfmen” who man these coastal stations along the east coast and Great Lakes. One of the USLSS’s mottos: “You have to go out, but you don’t have to come back.” This motto struck a chord regrading commitment.
When it comes to safety, does the CEO really matter?