Young male motorists targeted by new railroad crossing safety ads
The U.S. Department of Transportation (DOT) has launched an ad campaign aimed at young male motorists – who tend to ignore railroad crossings and try to cross the track ahead of an oncoming train. Male drivers are involved in nearly 75 percent of all railroad crossing accidents.
The “Stop! Trains Can’t” ad is the latest in a two-year effort by DOT to reduce accidents and fatalities at railroad crossings around the country. The National Highway Traffic Safety Administration (NHTSA) and the Federal Railroad Administration (FRA) have partnered in the nationwide effort.