PelicanContinuing their aggressive growth trend, Pelican Products, Inc., the global leader in the design and manufacture of advanced lighting systems and virtually indestructible cases, has appointed Landon Verhoeven to lead its Western United States Commercial sales operations. 

With a wealth of industry and sales management experience, Verhoeven will be taking over for the recently promoted Vice President, Mitra Giles o lead Pelican’s commercial sales staff in 15 western states. His charge is to drive new business development in the company’s multi-million dollar Commercial Division which includes the law enforcement, fire safety, industrial and government industries. 

“Landon has a proven track record as an effective sales leader and will now leverage that same expertise in his new role to move the needle by driving his team to success and positively impacting customer relations,” said Mitra Giles, Vice President of U.S. Commercial and Technical Packaging Sales. “Our customers have come to rely on his industry experience, work-ethic and customer-centric approach.”

Verhoeven worked his way up through the ranks of Pelican sales from a regional salesperson role to Regional Sales Manager to his new role by consistently growing his sales nearly 10% year-over-year throughout his tenure. Prior to joining Pelican, he worked for Battery Systems where he drove double-digit sales growth for his sales territory. Verhoeven holds a Bachelor’s Degree from Azusa Pacific University. 

For more information on Pelican Products visit Pelican Products is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.  

Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.LU.  For more information, visit or