During emergencies at facilities, a lot of different fast-paced activities are often happening simultaneously. Objectives can include accounting for all personnel, putting out a fire, containing a chemical release, coordinating with outside resources and many others.
Then reporters and news crews start to arrive at the scene. They usually only have one objective: deliver a fast-breaking news story. Facilities prepared to speak with the media and make doing so a pre-planned and well-practiced part of their emergency response plans can utilize the media as a resource to communicate critical information and promote safety while helping media outlets meet their objective at the same time.