Adam J. Fein, Ph.D. is the founder and president of Philadelphia-based Pembroke Consulting Inc. Dr. Fein consults with manufacturers on channel strategy, advises technology companies on marketing, serves as an expert witness and legal consultant on selected cases involving distribution, and delivers presentations to executives around the world. In recognition of his scholarship and thought leadership, the NAW Institute for Distribution Excellence has selected Dr. Fein to research and write the last three editions of Facing the Forces of Change.