Work in the skilled trades is often looked at as an unviable long-term career path. Brian Ciciora, founder and CEO of the performance workwear company Truewerk, is looking to change that narrative and empower new segments of workers to join the skilled trades.
2016 Chelsea collection helps workers stay and feel alive
May 24, 2016
The construction industry consistently modernizes through new technologies, better-trained workers and improvements made in operational procedures, yet workwear, the most fundamental aspect of jobsite comfort and performance, has remained stale for generations. Heavy denim, cotton jackets and ordinary t-shirts continue to dominate worksites despite their inferior performance attributes and limited durability.
For more than 90 years, leading global workwear maker Williamson-Dickie Mfg. Co. and its flagship Dickies(R) brand have protected workers with quality apparel that's Built To Work. Recognizing that people often perform their jobs in a variety of hazardous elements, Dickies' extensive line of flame-resistant (FR) clothing is carefully constructed with premium materials that meet or exceed safety standards.