Workwear that works for women
by Robyn Obrigkeit
March 4, 2009
The fit factor makes all the difference
Workwear apparel protects both men
and women working in many different
trades. Whether workers are toiling on
construction sites, in manufacturing
assembly plants, up on utility power lines, farming or
find themselves in other work environments, the clothing
must fit right to protect the worker who wears it.
In the beginning, workwear apparel predominantly
focused on men’s product lines. As more women
entered into different trades over the decades, the
development of workwear took into account the need
to supply properly fitting protective workwear for
women in construction, on assembly lines, farming,
and in other jobs.
In 2004, about 59 percent of women were in the
labor force, according to the U.S. Bureau of Labor
Statistics. In 2005, BLS reported that females accounted
for a nationwide total of 415,880 nonfatal injuries
and illnesses, roughly one-third of the total count of
1,234,680. In 2006, 292,000 women were employed
in construction, 2.8 million in production occupations;
1.3 million in transportation and material moving
occupations; 248,000 in installation, maintenance and
repair jobs; and 212,000 in farming, fishing
and forestry work, according to the BLS.
The rise in the number of women entering
the manual labor workforce has driven the
need to launch a women’s line of protective
workwear options. Not to mention, women
working in these trades are handling the same
day-to-day manual labor challenges as men
who work in these trades, so why not offer
women the same durable-type apparel currently
worn by their male peers?
Unaware of women’s wear?
Unfortunately, many working women are
still unaware that there are protective workwear
product lines available at retail that have
been launched solely to meet their fit needs.
The majority still purchase men’s garments,
which ultimately can slow down their productivity
because the clothes are too big and can
get caught on various objects on the jobsite.
For years, working women had to go to
sportswear products to get clothing that would
fit them on the job, but the garments didn’t
meet the durability requirements or the value
that men’s workwear apparel could provide
for them. The solution was simple. Workwear
manufacturers began to launch women’s lines
of workwear apparel that meet the durability of
men’s apparel, but fit the contours of a woman.
Fit: first and foremost
The biggest question manufacturers needed
to answer was: what do working women want
in their clothing? The general consensus is that
women want the same premium fabrics and
tough-as-nails garment construction used in
men’s workwear product lines.
But the difference is the cut.
Women want clothes that fit them. Better
fit means more comfort on the jobsite and a
greater moving ease to get the job done. Most
working women’s purchasing decisions are
based on these factors and also on the endorsement
of brands from people who already wear
the product and know that it’s proven to work
and easy to maintain.
Becoming masters in tweaking popular
outerwear styles for men and designing
them to comfortably fit a woman’s body is
the biggest evolution for manufacturers who
currently make workwear product lines for
women. Women’s workwear coats, jackets,
jeans, shirts, sweats, vests and accessories are
designed with the fit of their bodies in mind.
Advancements in women’s fit designs include
princess seaming, more color options, no-gap
waistbands and longer length shirts, which provide coverage while bending and reaching on the job.
Here are characteristics to look for in high-quality,
durable garments for men or women: triple-stitched
main seams; generous work-functional pockets;
heavy-duty zippers; ring-spun cotton for added softness;
two-way stretch fabrication; adjustable waistbands;
interior draw cords; and fabric with moisture
management and anti-odor properties. The difference
lies in details such as these.
A work in progress
Looking ahead, there are many new trends hitting
women’s protective workwear product lines that focus on
producing more lighter-weight workwear options in bottoms
and tops. This option would provide greater appeal
for all-season workers in different regions of the world.
Most women’s protective workwear product lines
have only recently been launched and are still a
work in progress. Up to this point, advancements in
women’s product lines have mostly hinged on female
consumer opinion. Female consumers wanted details
like additional pockets in their garments that are both
protective and functional to carry tools and personal
items, a greater variety of anti-odor and moisture
management products to help keep them cool on the
job, and workpants with articulated knees to boost
performance and durability of their clothing on the
job. Female consumers are seeking these functional
performance enhancements to get the job done and to
get it done comfortably.
The industry is still learning how to continue to improve
products for working women so that they may feel protected
properly while completing even the toughest tasks,
without sacrificing the comfort, ease of movement and
durability women need in their garments.
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