Today's News

CEOs see corporate social responsibility catching on

More than 70 percent of CEOs surveyed by the World Economic Forum believe mainstream investors will have an increased interest in corporate citizenship issues.

“We see increased interest in the social and environmental aspects of corporate performance by pension funds, insurance companies and other shareholders. Investment analysts, trustees and portfolio managers appear to be taking these issues more seriously than they were just a few years ago,” says Richard Samans, World Economic Forum Managing Director.

Corporate leaders identified five obstacles blocking more interest from the investment community in how corporations address risks and opportunities related to corporate citizenship:

  • Trouble defining corporate citizenship/corporate social responsibility;

  • Difficulty making and measuring the business case;

  • Problems with quality and quantity of information;

  • Lack of skill and competence in managing and measuring CSR;

  • Problems of time horizon for measured impact on business performance.

    It's critical to present a credible and measurable business case for corporate citizenship, according to survey respondents. Each board of directors and executive team needs to be able to define, explain and ultimately measure the ethical, social and environmental risks and opportunities faced by its company and industry sector, including both intangibles and their impact on reputation as well as the measurable, the study concludes.

    Companies contributing to the report include Accenture, Arthur D. Little, The Coca-Cola Co., Merck & Co., Inc., Siemens AG, and Timberland.

  • You must register or login in order to post comments.

    Multimedia

    Videos

    Image Galleries

    ISHN's Favorite Cover Images

    Take a look at some of our favorite cover images!

    THE ISHN STORE

    ANSI/ASSE A10.1-2011 Pre-Project & Pre-Task Safety and Health Planning

    This standard establishes the elements and activities for pre-project and pre-task safety and health planning in construction.

    More Products

    Clear Seas Research

    Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

    Webinars

    ISHN Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

    STAY CONNECTED

    Facebook logo logoYouTube

    !-- START OF SmartSource Data Collector TAG -->