Today's News

Survey: Employees not on social media bandwagon for healthcare benefits (7/29)

July 29, 2010
/ Print / Reprints /
/ Text Size+

Many U.S. employees use social media for personal reasons, but a vast majority have not yet jumped onto the social media bandwagon for business use, nor are they interested in receiving information about their health benefits through social media, according to a new survey by the National Business Group on Health, a non-profit group of nearly 300 large U.S. employers.

Nearly one-half (47%) of the 1,500 U.S. employees surveyed said they use Facebook daily or weekly for personal reasons while 45% use text messaging daily or weekly for personal reasons.

Slightly more than one-third said they don't use social media vehicle for personal reasons at all.

However, when it comes to using social media for business purposes, only 7% use Facebook and 16% use text messaging. Additionally, about 8 in ten said they weren't interested in receiving information about their employer-provided health benefits, or tips on how to exercise, eat healthy or save money on health care via Twitter or text messaging.

"While all the rage outside of the workplace is on social media, most employees aren't ready to mesh that part of their routine into the workplace, at least when it comes to health benefits," said Helen Darling, President of the National Business Group on Health. "In fact, a vast majority of workers would prefer their employers stick to tried and true communication methods - mailings to home and e-mail."

Currently, more than 8 in 10 (82%) respondents said that in the last year, they received information on their health benefits (i.e. health insurance, health fairs, etc.) from their employer through mailings to their home; 58% said they received information through e-mails. About one-half (47%) obtained information on their company's web site.

"Despite the current low interest level among workers, at some point social media will begin to resonate especially as young employees enter the workforce and older ones retire. And there are steps employers can begin to take," said Darling. "When developing a communication campaign, employers should consider what the message will focus on and choose a media type that marries well with it. Employers may also want to consider a test pilot with a single location or segment of the employee population."

Did you enjoy this article? Click here to subscribe to ISHN.

You must login or register in order to post a comment.


Facebook logo Twitter YouTubeLinkedIn Google + icon



Image Galleries

ASSE Safety 2014 Review

A gallery of photos from the sprawling Orange County Convention Center in Orlando, where ASSE’s annual professional development conference was held June 8-11. All photos courtesy of the American Society of Safety Engineers.

9/30/14 2:00 pm EST

Leveraging Sustainability Initiatives to Benefit Your Community and Increase Compliance

This webinar will review how General Motors' Sustainability initiatives are being leveraged to improve the community and the environment, create efficient energy programs, improve sustainability tracking, impact on processes and overall reporting and improve overall social, environmental and corporate sustainability.

ISHN Magazine


2014 September

ISHN'S September issue features a series of essay on thought leadership. Get expert advice on self-motivation, compliance and more!

Table Of Contents Subscribe


M:\General Shared\__AEC Store Katie Z\AEC Store\Images\ISHN\safetyfourth.jpg
Safety Engineering, 4th Edition

A practical, solutions-driven reference, Safety Engineering, 4th edition, has been completely revised and updated to reflect many of today’s issues in safety.

More Products

For Distributors Only - SEPTEMBER 2014

ISHN FDO SEPTEMBER 2014For Distributors Only is ISHN's niche brand standard-sized magazine supplement aimed at an audience of 2,000 U.S. distributors that sell safety products. Circulation only goes to distributors. CHECK OUT THE SEPTEMBER 2014 ISSUE OF FDO HERE

ishn infographics

2012 US workplace deathsCheck out ISHN's new Infographic page! Learn more about worker safety through these interactive images. CLICK HERE to view the page.