ESPN Radio to tip off 2015 Werner Ladder Bracket Challenge on Mike & Mike
ESPN Radio will tip off the Men’s NCAA® Basketball Tournament with its annual “Werner Ladder Bracket Challenge,” on Mike & Mike, offering fans an opportunity to win a VIP visit to ESPN Radio Studios in Bristol, Conn., and a nine-foot championship replica Werner ladder used to cut down the nets after the April 6 Championship Game.
On Wednesday, March 18, Mike & Mike co-host Mike Golic and guest host Adnan Virk – standing in for regular co-host Mike Greenberg -- will spend an hour discussing the tournament while making their selections live on air. Throughout the day, the brackets will be discussed and dissected across ESPN Radio’s nationally broadcasted shows The Herd with Colin Cowherd and SVP & Russillo during dedicated segments including the new “Werner Ladder Bracket Banter.”
Beginning Sunday, March 15, fans may enter the 2015 Werner Ladder Bracket Challenge by joining Mike & Mike’s league and submitting a bracket against Golic and Greenberg on ESPN.com. Brackets must be entered before the tournament begins Thursday, March 19. The winner will be randomly selected after the Tournament. Fans can join the conversation on Twitter by using the hashtag #WernerBracketChallenge.
Mike & Mike, airs weekdays from 6 – 10 a.m. ET and is simulcast on ESPN2; The Herd is on air weekdays from 10 a.m. – 1 p.m. and is simulcast on ESPNU; SVP & Rusillo broadcasts weekdays from 1 – 4 p.m., and is simulcast on ESPNEWS from 1 – 3 p.m.
More information will be available on the ESPN Radio Promos page when the sweepstakes launches Monday, March 16.
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ESPN Digital Audio includes one of the most listened to live streams of any terrestrial broadcaster in the world – reaching more than 714,000 listeners per month who logged more than six billion total listening minutes in 2013, with 15.4 million session starts per month (source: Ando Media). Additionally, ESPN Digital On Demand Content logged 216 million completed downloads in 2013 via the ESPN PodCenter and iTunes.
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